Advertising industry
A distinctive sound for a lasting impression.
At Misunderstood Project Studio, I create original music and sound design for advertising and brands — with attention to the character of each message and how it reaches people.
I look for the sonic identity that belongs to each particular story. Sometimes it is a short musical motif; at other times, a rhythm, an atmosphere or a detail that changes how an image feels.
I work in dialogue with creative teams to find the connection between the music, the image and the idea behind a campaign. Every choice — from timbre to a pause — has its place in that narrative.
From a sonic logo or jingle to a complete musical composition, my aim is to give a brand a recognisable voice that stays in the memory after the advert has ended.
